The initial website's design is not effective as it lacks user-friendliness and fails to communicate the company's services and expertise properly. Its navigation is difficult, there is clutter, and information provided is outdated—all of which leads to a high bounce rate and low conversion rate for potential clients.
The Lextech website needs a revamp in order to solve this issue. A sleek, modern design, coupled with an easy-to-use navigation and succinct messaging will help create an improved user experience. Furthermore, optimisation for search engines would maximise the website's visibility and draw more visitors.