DSI Tyres is keen to hold onto its market leadership status, yet for that to be sustained there has to be a successful delivery of its brand values over all channels and regions. This will ensure their brand messaging is kept consistent.
Create a comprehensive and visually attractive brand guideline document, covering areas such as the brand's history, values, target audience, positioning and messaging, visual identity (including logo use and imagery guidelines), communication style and usage rules for different platforms and materials.