Entering the competitive online market for contact lenses and designer sunglasses, Contact Me needed to build trust and ensure customer satisfaction. Competing with established brands, they had to gain the confidence of skeptical customers, provide a seamless shopping experience, maintain high product quality, and offer competitive prices to attract and retain customers.
Contact Me implemented a customer-centric strategy, partnering with top manufacturers for high-quality products. They offered free express shipping on orders over $129 and a 90-day return policy. Subscription value plans ensured cheaper contact lenses and regular delivery, fostering customer loyalty. A dedicated support team enhanced the shopping experience, while attractive promotions and bundles made eye care more affordable. Emphasizing 100% Australian ownership built trust among local customers.